Title: Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings
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| Author: Peter Sheahan |
| Published: 2008 |
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| In Flip he uncovers what the superstars of modern business have in common: an ability to flip—to think counterintuitively and then act boldly, with no regard for business as usual conventions. Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple. |