Talk:Built to Last: Successful Habits of Visionary Companies

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Here is an interesting expert from a book called Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant But again, upon closer examination, defeciencies in some of the visionary companies spotlighted in Built to Last have come to light. As illustrated in the recent book Creative Destruction, much of the success attributed to some of the model companies in Built to Last was the result of industry sector preformance rather than the companies themselves. For example, Hewlett-Packard (HP) met the criteria for Built to Last by outpreforming the market over the long term. In reality, while HP outpreformed the market, so did the entire computer hardware industry. What's more, HP didn't even outpreform the competition within the industry.