Title: Blink: The Power of Thinking Without Thinking

Author: Malcolm Gladwell

Published: 2005

Intro: Being an expert in your field and keeping your judgment unclouded by subconscious desires, will allow you to make better decisions. Making a good decision doesn't require massive amounts of deliberation. Malcolm Gladwell's Blink: The Power of Thinking Without Thinking is all about rapid decision making and how to avoid 'Hamlet-style paralysis' when making difficult choices about your business.

Title: Built to Last: Successful Habits of Visionary Companies

Author: Jim Collins,Jerry Porras

Published: 1994

Intro: Built to Last is a compilation of the results of a six year study of eighteen of America’s most enduring companies and their relationships with their own ”market” competitor.