Title: 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, The

Author: Timothy Ferriss

Published: 2007

Intro: Who are the New Rich? They are people who make their money (quite a lot of money) by doing the minimum amount necessary to obtain the maximum effect. They do not work for others-others work for them. Their concern for money is not so much to have a great deal of it, but to have enough to achieve their objectives-objectives that are clearly defined. A blind pursuit of money is not their goal. Being financially rich and having the ability to live like a millionaire are fundamentally two different things. Creating choices is the objective of the New Rich. This book reveals how the New Rich create choices with the least effort and cost.

Title: 7 Habits of Highly Effective People, The

Author: Stephen Covey

Published: 1989

Intro: ''The Seven Habits of Highly Effective People'' presents an inside-out approach to effectiveness that is centered on principles and character. Inside-out means that the change starts within oneself. For many people, this approach represents a paradigm shift away from the ''Personality Ethic'' and toward the ''Character Ethic.''

Title: Blink: The Power of Thinking Without Thinking

Author: Malcolm Gladwell

Published: 2005

Intro: Being an expert in your field and keeping your judgment unclouded by subconscious desires, will allow you to make better decisions. Making a good decision doesn't require massive amounts of deliberation. Malcolm Gladwell's Blink: The Power of Thinking Without Thinking is all about rapid decision making and how to avoid 'Hamlet-style paralysis' when making difficult choices about your business.

Title: Built to Last: Successful Habits of Visionary Companies

Author: Jim Collins,Jerry Porras

Published: 1994

Intro: Built to Last is a compilation of the results of a six year study of eighteen of America’s most enduring companies and their relationships with their own ”market” competitor.

Title: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Author: John Jantsch

Published: 2007

Intro: Duct Tape Marketing is the entrepreneurs guide to big marketing on a small budget. The author offers an impressive collection of tools and tactics paired with step-by-step systems that show small business owners how to grow their businesses. No theoretical complexities in this book, just simple how-to instructions intended for immediate implementation in the real world.

Title: E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, The

Author: Michael E. Gerber

Published: 1995

Intro: The sub-title 'Why Most Small Businesses Don't Work and What to Do About It' is a very concise and accurate summary of this book. Most small business owners are technical by nature. They one day decide that they can start a business based on their skills or experience. The problem with this ideas is that in most cases the technical know-how doesn't translate into the business know-how needed to run a company.

Title: Experience Economy: Work Is Theater & Every Business a Stage, The

Author: James Gilmore

Published: 1999

Intro: The world economy is moving into a new phase according to Pine and Gilmore. We are moving from a service economy into an experience economy where people are willing to pay top dollar for an experience that goes above and beyond your typical service rendered.

Title: Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings

Author: Peter Sheahan

Published: 2007

Intro: In Flip the author uncovers what the superstars of modern business have in common: an ability to flip—to think counterintuitively and then act boldly, with no regard for business as usual conventions. Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple.

Title: Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition...Even in the World's Most Turbulent Industry

Author: James Wynbrandt

Published: 2004

Intro: David Neeleman dropped out of college to start a travel agency providing cheap travel packages to Hawaii. Neeleman later started a low-cost charter airline, Morris Air, based out of Salt Lake City, Utah. Morris air was sold to SouthWest in December 1993 for $130 million dollars. Neeleman who signed on to work for SouthWest after the acquisition was soon fired. Years later after his non-compete contract had ended Neeleman started JetBlue.

Title: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Author: Steven Levitt,Stephen Dubner

Published: 2005

Intro: Freakonomics is a 2005 non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner that has been described as melding pop culture with economics. The book is a collection of economic articles written by Levitt, translated into prose meant for a wide audience. Levitt, who in the book is ascribed the epithet "rogue economist", had already gained a reputation in academia for applying economic theory to diverse subjects not usually covered by "traditional" economists.