Made to Stick: Why Some Ideas Survive and Others Die:Related

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Title: The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
This book is the expanded form of Chris Anderson's article which contains insights on how to succeed not only by pushing mass market hits that are popular among many but also by mining the 'long tail' of interest among a few in less-popular books, songs, movies and more.

Title: What Got You Here Won't Get You There: How Successful People Become Even More Successful
Author: Marshall Goldsmith
Inside, he answers this question by discussing not only the key beliefs of successful leaders, but also the behaviors that hold them back. He addresses the fundamental problems that often come with success and offers ways to attack them. Goldsmith outlines 20 habits commonly found in the corporate environment and provides a systematic approach to helping executives achieve a positive change in behavior.

Title: The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
The Tipping Point introduces the dynamic behind social epidemics. It is that one dramatic moment in an epidemic when everything can change all at once. Malcolm Gladwell begins by discussing the inexplicable resurgence of at-the-time-terminally-uncool Hush Puppies shoes among a handful of hipsters in Manhattan’s cutting-edge enclaves in the 1990s, a trend which soon spread across the United States and resulted in exponential increases in the company’s sales. Using this phenomenon as an introduction to the book’s analytical theme, Gladwell states that he will identify, dissect, and explain the mechanisms by which certain trends take hold, while others fail.

Title: Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Author: Ram Charan
How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air? All too often we mistake the appearance of leadership for the real deal. Without a doubt, intelligence, vision, and the ability to communicate are important. But something big is missing: the know-how of running a business — the capacity to take it in the right direction, do the right things, make the right decisions, deliver results, and leave the people and the business better off than they were before. This book provides an insight to the 8 fundamental skills needed by a CEO to succeed in 21st century leadership.
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