Made to Stick: Why Some Ideas Survive and Others Die:Discussion

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Forum Name: Made to Stick: Why Some Ideas Survive and Others Die
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Good Examples
Good Examples [reply]
  Oct 05, 2007 10:44 PM
Sometimes it seems like all these business books are the same in that they all take examples of successful companies and explain what they did right. Are there any books out there that show what companies did wrong?? It seems like authors of books like these just pick a few companies then look for ways those successful companies fit into their model.
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