Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings:Related

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Title: Wikinomics: How Mass Collaboration Changes Everything
Author: Don TapscottAnthony D. Williams
Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D. Williams first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology such as wikis to be successful.
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Title: The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
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Title: Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip HeathDan Heath
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating curiosity gaps.