Chip Heath
From BookJive
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| Born: | 1963 |
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| Residence: | Stanford, California |
| School: | Texas A&M University, Stanford University |
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[edit] Biography
Dr. Chip Heath, primarily an associate professor of Organizational Behavior at Stanford Graduate School of Business in Palo Alto, California, like most of us, wears many different hats. He is a son, a brother, a psychologist, and a co-author (with brother Dan Heath) of not only the best-selling book, Made to Stick: Why Some Ideas Survive and Others Die, but also many scholarly articles published in many distinguished forums. He has been referred to as that ‘hot shot professor’ by his students, articulate and witty by his readers, and not brave enough to wear a gimmicky T-shirt hand-made by his mother.
Born in 1963, Dr. Heath grew up in suburban Houston and Austin, Texas. He attended Texas A&M University from which he graduated in 1986 with a BS in Industrial Engineering and earned his PhD in Psychology from Stanford University in 1991. After achieving his doctorate, Dr. Heath taught in the Graduate School of Business at the University of Chicago (1991-1997), and at the Fuqua School at Duke University (1997-2000). He has taught courses on Organizational Behavior, Negotiation, Strategy, and International Strategy.
Dr. Heath’s lifelong research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, The Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on National Public Radio, National Geographic specials, and The Today Show. In the fall of 2006, Dr. Heath was named an IDEO fellow.
He has been the ‘hot-shot professor’ at Stanford since 2000 where his research focuses on two general areas: What makes ideas succeed in the social marketplace of ideas, and how can people design messages to make them stick? How do individuals, groups, and organizations make important decisions and what mistakes do they make?
In 2002, Dr. Heath designed a course, now a popular elective at Stanford, which asks whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. The curriculum involves the students in cataloguing urban legends, wartime rumors, conspiracy theories, proverbs and even jokes, and conducting experiments with more than 1,700 subjects. The material from that course, How to Make Ideas Stick, has been taught to hundreds of students including managers, non-profit leaders, doctors, journalists, venture capitalists, product designers, and film producers.
A couple of years into this course, Dr. Heath and his brother, Dan, realized that despite their different fields, (Dan is a Consultant at Duke Corporate Education, a global provider of custom corporate education that helps clients address real-world, real-time business challenges), they had both been studying the same thing for years—Why do some ideas succeed and others fail? Collaborating on their divergent research, Chip from his academic research and Dan drawing from the methods of esteemed professional teachers, the two co-wrote Ideas That Stick, published in January 2007 by Random House. Chips research had found that “sticky ideas” shared certain traits: simplicity, unexpectedness, concreteness, credibility, emotional appeal, and a story. Dan’s research found that these traits were all to be found in the methods of great teachers. Since publication, both Chip and Dan have taught and consulted on the topic of “making ideas stick” with audiences from Nissan, Chronicle Books, Ideo, West Point, and many others.
Dr. Chip Heath, who closely guards the knowledge of his birth name, presently resides in Los Gatos, California.
[edit] Books
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