Title: The Tipping Point: How Little Things Can Make a Big Difference
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| Author: Malcolm Gladwell |
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| The Tipping Point introduces the dynamic behind social epidemics. It is that one dramatic moment in an epidemic when everything can change all at once. Malcolm Gladwell begins by discussing the inexplicable resurgence of at-the-time-terminally-uncool Hush Puppies shoes among a handful of hipsters in Manhattan’s cutting-edge enclaves in the 1990s, a trend which soon spread across the United States and resulted in exponential increases in the company’s sales. Using this phenomenon as an introduction to the book’s analytical theme, Gladwell states that he will identify, dissect, and explain the mechanisms by which certain trends take hold, while others fail. |
