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Author: John Jantsch
Published: 2007
Intro: Duct Tape Marketing is the entrepreneurs guide to big marketing on a small budget. The author offers an impressive collection of tools and tactics paired with step-by-step systems that show small business owners how to grow their businesses. No theoretical complexities in this book, just simple how-to instructions intended for immediate implementation in the real world.
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Author: Malcolm Gladwell
Published: 2005
Intro: Being an expert in your field and keeping your judgment unclouded by subconscious desires, will allow you to make better decisions. Making a good decision doesn't require massive amounts of deliberation. Malcolm Gladwell's Blink: The Power of Thinking Without Thinking is all about rapid decision making and how to avoid 'Hamlet-style paralysis' when making difficult choices about your business.
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Author: Malcolm Gladwell
Published: 2008
Intro: ''Outliers'' is a non-fiction book written by Malcolm Gladwell and published by Little, Brown and Company on November 18, 2008. In Outliers, Gladwell examines the factors that contribute to high levels of success.
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Author: Richard Branson
Published: 1998
Intro: An autobiography by one of the worlds richest and most unique entrepreneurs. The book is Richard Branson's story about about how he built his fortune starting with a magazine which lead to a record store that lead to a record label and which now ranges from the airline business to cellphones, finance, soda and e-commerce.
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Author: W. Cleon Skousen
Published: 1981
Intro: The book list 28 fundamental beliefs which have led to progress that been more significant than the combined progress made in the last 5000 years by all societies.
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