From BookJive
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| Edition: | Harvard Business Press (Hardcover) |
| Author: | James Gilmore |
| Published: | April 1999 |
| Pages: | 254 |
| ISBN 10: | 0875848192 |
| New: | $14.94 (56) |
| Used: | $1.00 (142) |
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Consumers are wanting more than goods and services. Consumers want a personal experience. For example a cup of coffee if you add up the cost of the ingredients only costs a few cents to make. But if you serve the cup of coffee in a unique setting and add an experience the customer will be willing to pay several dollars for the same cup of coffee.
