Title: Good to Great: Why Some Companies Make the Leap...and Others Don't

Author: Jim Collins

Published: 2001

Intro: Good to Great: Why Some Companies Make the Leap...and Others Don't is a management book by Jim Collins that aims to describe how companies transition from being average companies to great companies and how companies can fail to make the transition. "Greatness" is defined as financial performance several multiples better than the market average over a sustained period of time. Collins finds the main factor for achieving the transition to be a narrow focusing of the company’s resources on their field of competence.

Title: 7 Habits of Highly Effective People, The

Author: Stephen Covey

Published: 1989

Intro: ''The Seven Habits of Highly Effective People'' presents an inside-out approach to effectiveness that is centered on principles and character. Inside-out means that the change starts within oneself. For many people, this approach represents a paradigm shift away from the ''Personality Ethic'' and toward the ''Character Ethic.''