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Edition:	Pocket Books (Paperback)
Author:	Seth Godin
Published:	February 2007
Pages:	256
ISBN 10:	1416526668
New:	$7.28 (20)
Used:	$6.91 (17)
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Annoying telemarketing calls or annoying TV commercials attempt to draw our attention away from what we are currently doing in order to sell us something. This type of marketing, know as interruption marketing, no longer works. The new marketing, permission marketing, gives consumers incentives to accept advertising voluntarily.