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Edition:	Wiley (Paperback)
Author:	James Wynbrandt
Published:	March 2006
Pages:	224
ISBN 10:	0471756989
New:	$9.58 (23)
Used:	$7.77 (18)
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How JetBlue Founder and CEO David Neeleman Beats the Competition...Even in the World's Most Turbulent Industry.

David Neeleman dropped out of college to start a travel agency providing cheap travel packages to Hawaii. Neeleman later started a low-cost charter airline, Morris Air, based out of Salt Lake City, Utah. Morris air was sold to SouthWest in December 1993 for $130 million dollars. Neeleman who signed on to work for SouthWest after the acquisition was soon fired. Years later after his non-compete contract had ended Neeleman started JetBlue.

Neeleman also started Open Skies, a touch screen airline reservation and check-in systems company. He also pioneered in-flight TV programming, and at home reservation staff.